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  • The Paradox of Consumer Choice
    A few years ago I read a book called The Paradox of Choice: Why Less is More by Barry Schwartz. His anecdotes were insightful and pointed to truths about the amount of choice the free market has laid on us as consumers. Of course free markets and consumer choice should be good things, but there are certainly experiences I have had where the overwhelming sense of having too many options made it difficult to actually make a decision. I related to much of what the book was saying, particularly with the experience of picking out a DVD to watch from my massive collection. I recall staring at a wall of DVDs and having the most difficult time deciding what to watch. The decision-making process when faced with so many good choices was simply immobilizing.  
  • The Future of PC and Mobile Processors

    I've spent a lot of time with a number of hardware manufacturers recently, trying to get a glimpse into the next generation of processors and the ways in which they'll impact future gadgets and PCs. In all my meetings, one term has arisen time and again: SOC, or system-on-a-chip.

    Traditionally, chips have been created independently and then coupled together to provide multiple computing features. For example, a manufacturer would create a core processor like an Intel Centrino with a built-in Wi-Fi radio, and then attach that to a systems board, perhaps linking it together with a separate graphics co-processor, in order to deliver enhanced PC graphics. Another might take an ARM core processor and then add on additional features like extended graphics to enhance device functionality.

  • Apple's iPad: Live up the Hype? It Will....
    It was interesting to hear all the chatter after last week's iPad launch. Most reactions I heard from other analysts and media were lukewarm at best...which was what I expected. If you think about it, how can anything live up to the kind of hype leading up to this launch? But there was a lot missed in the media about the event and the product that I hope to share in order to maintain our perspective on not only the iPad but on Apple and their products.  
  • Innovation Abounds - CES 2010 Post Show Analysis

    This year's CES was very interesting. I had felt for the past few years that CES was sorely lacking in the innovation department. But this year it looks like things have changed in the technology industry. Technology companies have realized that to reach the consumer the pace of innovation needs to accelerate, and this year's CES was a start in that direction.  Several things stuck out that I'd like to highlight:  

Does Facebook have a future

Written by Ben Bajarin

Just as more and more people are discovering Facebook, observed by the number of friend requests I get from colleagues , I am already beginning to wonder if the end has begun for Facebook. Not only has Facebook struggled and not shown a single compelling model to make money they are also struggling to keep people engaged for any period of time.

Some of my latest research with over 100 social power users under the age 25, that I have observed follow who set the trends in social media, have begun alluding that they are spending less and less time on Facebook and on average less then 2 minutes at any given time. They may still “check” it several times a day but again only a short bursts.  

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From Analog to Digital

Written by Ben Bajarin

In many of our corporate presentations to our clients we describe how we believe we are in the middle of this journey from analog to digital. We explain how the first block of this 50 yr journey was bringing digital technologies to the enterprise. Then we explain how the next 25 yrs will be the journey to bring digital technologies to the masses.

I feel as though a more fundamental observation needs to be made about this transition so that we can understand the impacts of digital technology in the future and the value that it will bring to the masses.

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Understanding Apple Parts 1 and 2

Written by Tim Bajarin

Following Apple for some 28 years now, I've seen the Mac maker grow from a very small company (launched with a computer thought of as a hobbyist toy) to one of the most powerful technology companies on the planet.

I've seen it go through five CEOs, starting with Steve Jobs and coming full circle when Jobs came back to take that role again in 1997. I've met with each of these CEOs to hear their thoughts, visions, and goals—and in some cases spent time with their teams as they explained how they see the market. And over time, I've learned what makes Apple tick.

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Have we done innovation a disservice?

Written by Ben Bajarin

Over the past few years our firm has done a great deal of research and thinking around this new category of computers called Netbooks.  Netbooks are, we believe, the beginning of a larger trend around classes of computing devices that have enough processing power to do a few specific things well, but not enough to do everything that a full- blown computing device is capable of—, HD video editing for example.  

These devices are quite capable of going online, checking email, and creating word documents and, spreadsheets, etc.  Quite frankly, they are good at doing what most folks do the majority of the time with their computers.   A point in which is making many in the computing industry very uncomfortable. 

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